Flat lay clothes photography is a popular trend in the fashion and photography industries. It is a creative and stylish way to showcase clothing collections and individual items. With a bit of practice, anyone can craft beautiful flat lay images that can be used for both commercial and personal projects.
In this guide, we will discuss some of the basics of flat lay photography, such as composition and styling, as well as more advanced techniques. We will also provide ideas on how to make your flat lay images stand out from the rest. Whether you are just starting out in photography or are an experienced professional, this guide will provide helpful tips on creating beautiful flat lay images.
1. Choose a Color Scheme
When it comes to flat lay clothes photography, choosing the right color scheme is key to creating a beautiful, eye-catching image. Think about the colors you want to use for your background and the tones of each clothing item. Consider complimentary colors or analogous colors for a cohesive look.
Keep in mind that colors can draw the eye to certain areas of the frame, so plan out how you want to arrange your items before you start shooting. You may want to experiment with different color combinations to find the one that best suits your photo.
2. Select the Right Props
The right props can add a unique and stylish flair to your flat lay clothes photography. In addition to setting the tone for your photo, the props you choose should be in line with the theme or aesthetic you’re trying to create. Consider adding fresh flowers, interesting books, art prints, and other textural elements to bring your photos to life.
If you’re photographing activewear, consider adding some fitness-related props, like yoga mats and weights. Just make sure that the props don’t distract from the clothing you’re trying to showcase.
3. Determine the Best Lighting
Good lighting is key when it comes to flat lay clothing photography. Natural light is preferred, but you can also get good results with artificial light. When using natural light, find a spot in your house or studio that has a lot of natural light and use the shadows cast by the sun to create interesting patterns on your subject.
If you’re using artificial light, use a ring light and adjust the brightness level to your preference. Don’t forget to adjust the white balance setting as well. Experiment with different lighting setups to get the best results.
4. Work with Different Angles
Once you have found the right background and composed your photography setup, it’s time to start experimenting with different angles. Working with different angles can add depth and perspective to your flat lay clothes photography. It is especially useful when shooting multiple items, as it can give the items more depth and make them stand out.
The most common angles used in flat lay photography are eye-level, 45-degree, and bird’s eye view. Experimenting with different angles can help you to better capture the items in the frame, as well as create a more interesting composition.
5. Edit the Photos to Perfection
After you have taken all your desired photos, it’s time to edit them to perfection. Go into post-production mode and make sure to adjust the exposure and color balance to give your images a professional look. If you are using a DSLR camera, you can export the RAW files for more precise editing.
Also, take some time to fix minor imperfections such as wrinkles, lint, and dust that may have been accidentally captured in the photo. Finally, crop and rotate the photos as necessary to ensure the clothes look their best. This step is essential to make sure your finished product looks amazing.
In conclusion, flat lay clothing photography is a great way to show off your collection of clothing and accessories. With a few simple tips and tricks, you can create beautiful images that will attract attention and help your customers make purchasing decisions. You don’t need a lot of expensive equipment or lighting set-ups, just a little creativity and a lot of practice. With the right angles, props, and background, you’re sure to make an impact with your flat lay photography.